We expect and plan for a massive increase in sales each January but 2019 has got off to an amazing start, with sales up 14% year on year against the first 10 days of 2018. Much more of our marketing effort this year has been focused on a digital campaign with particular focus on Google Adwords and Facebook PPC campaigns. All traffic is directed to our websites and on Monday 7^th January we had the groups most successful day ever for online membership purchases, even surpassing our Black Friday offer in November. We are now looking forward to a strong end to the month!