5 Star independent hotel London

Independent hotel, previously managing their own leisure facilities.  Upon appointment 3d Tupe the 7 members of leisure team to 3d employment

Facilities: 

Gym, Swimming pool, sauna, steam room, spa   

Overview: 

Club reported 400 members and had annual income of £80k per annum making annual loss of £40k.

Key action    

• Audit of membership system (identified 250 paying members)
• Proactive sales process implemented and monitored
• All staff trained
• Creative marketing plan created and executed
• Analysis of staffing levels
• Benchmarking of operating costs
• Improved member journey to address high attrition levels
• Improved local reputation through better management

Result  

• Membership increased to 450 paying members end year 1
• Year 1 income increased to £115k
• Year 1 profit of £5k
• Year 2 profit £30k
• Years 3 onwards – consistently circa £40k profit
• Contract still running 5 years after commencement