We joined the nation in celebrating National Fitness Day

This time last week we joined the nation in celebrating National Fitness Day; an occasion which brings the world of fitness to the nation, and encourages everyone to get out there and try some exercise.

With this exact premise in mind, our groupwide commercial campaign was entitled ‘A freebie from 3d’, and saw us open the doors to all of our clubs across the UK, completely free of charge. The event ran across 3 days, with Fitness Day itself falling in the middle, and enabled local communities to find a way of exercising without cost. There were also extra group exercise classes at certain locations; and some of our corporate clients joined in too, with open days and special activities.

Overall the occasion was a huge success, with all clubs seeing large numbers of new faces through the door, and more importantly, lots of people embracing National Fitness Day.

The event, as always, was coordinated from head office by our Digital Marketing Manager, Andy Rudkin, who added ‘Every year we aim to do better than the last, and again, we feel like we have. Seeing that many people enter our clubs, and enjoy exercise, some for the first time, was amazing to witness. It’s now my job to top it again next year!’