Workforce Diversity Analysis Report

At 3d Leisure, we are committed to fostering an inclusive and diverse workforce that reflects the communities we serve. Our recent Diversity Questionnaire highlights our ongoing efforts to promote equality and inclusion across the company.

In September 2024, we sent a questionnaire to all 850 employees to understand our workforce diversity in comparison to CIMSPA published data for the leisure sector. We had a 34% completion rate, with 293 employees returning the survey. Here’s a breakdown of our workforce, with comparisons to industry-wide data from CIMSPA’s 2023 Workforce Insight Report.

Gender Representation

Female Representation: 65% of 3d Leisure employees identify as female, significantly higher than the 44% industry average reported by CIMSPA​. This showcases our success in creating opportunities for women in roles traditionally dominated by men in the leisure sector. Much of this can be attributed to the volume of our spa facilities, which typically attract more female talent.

Gender Identity: 97.9% of respondents stated that their gender identity aligns with their gender at birth, slightly above the UK national figure of 93.5%, reflecting a workplace where employees feel confident expressing their identity​.

Age Diversity

Our workforce is slightly older compared to the broader sector, with 45% of employees aged 16-34, compared to 54% sector-wide. Typically, our sites are smaller than the industry average meaning a lower percentage of employees are entry-level as they predominantly require management personnel. Whilst we are committed to equal opportunities of all age groups, this typically results in attracting and retaining experienced professionals of an older demographic.

With a balanced representation across all age groups, including 17.8% of our employees in the 45-54 age bracket, we continue to foster an environment that values experience alongside youthful innovation.

Ethnic Diversity

3d Leisure is extremely proud to have a more diverse ethnic profile than the wider leisure sector. 85.7% of our workforce identifies as White, below the industry average of 92%, but aligned with national demographics​. Our company has made significant strides in attracting more employees from underrepresented ethnic groups, particularly Asian employees, who represent 5% of our workforce, compared to just 2% across the industry​. This highlights our commitment to ensuring that all ethnicities are welcomed and represented.

Disability Inclusion

While only 6.2% of our employees report having a disability, compared to the 13% industry average, we recognise this as an area for growth and are dedicated to enhancing accessibility and support for disabled employees. Efforts are being made to improve accommodations and raise awareness about the importance of inclusivity for all abilities, especially within the selection process of the employee lifecycle.

Sexual Orientation

Our survey shows that 91.3% of respondents identify as heterosexual, with representation from gay, lesbian, and bisexual employees at 4.47%, which is a positive sign of sexual orientation diversity​. We continue to ensure our workplace is welcoming for people of all orientations.

Conclusion

Overall, 3d Leisure is proud of the progress made in fostering a diverse, inclusive, and equitable workforce. While we exceed the industry average in many areas, particularly gender and ethnic diversity, we recognise the need to further our efforts in disability inclusion and age diversity. Moving forward, we are committed to creating opportunities and providing support for all employees and workers, ensuring that 3d Leisure remains a workplace where diversity thrives.

This report underscores our ongoing commitment to diversity, equality, and inclusion, and we will continue to build on these strengths to ensure we lead the industry in creating an inclusive environment for all.

For and on behalf of 3d leisure Ltd,

Paul Ramsay – Managing Director

Leah Howells – Human Resources Manager